Providing creative leadership across fashion, brands and cultural projects, transforming ideas into compelling visual identities and distinctive creative outcomes.
From initial concept through final execution, every project is shaped with clarity, consistency and a refined point of view.
Creative & ART Direction
• BRAND IDENTITY, STRATEGY & POSITIONING
• CAMPAIGN DEVELOPMENT
• VISUAL DIRECTION
Working alongside founders and creative teams as an independent creative and technical advisor.
Providing experienced perspective to challenge ideas, refine direction and make informed decisions before products move into development.
DESIGN CONSULTATION
• CONCEPT & COLLECTION DEVELOPMENT
• MERCHANDISING & RANGE PLANNING
• SAMPLING, SOURCING & PRODUCTION
Managing every stage of the product journey through a trusted global network of sourcing, sampling and ethical manufacturing partners.
Developing products and collaborations from approved concepts through to production, coordinating technical development, supplier relationships and delivery to achieve commercially successful outcomes.
PRODUCT DEVELOPMENT
• TECHNICAL DEVELOPMENT
• SUPPLIER MANAGEMENT
• COMMERCIAL OUTCOMES
Producing the creative elements required for events, retail environments and brand activations, including installations, signage, props, printed materials and custom fabrication.
Managing every stage of delivery, including budgeting, vendor management, team coordination and production oversight.
CREATIVE ProducTION
• BRAND DINNERS, RETAIL & POP UPS
• SITE SPECIFIC INSTALLATIONS
• SPATIAL STYLING
Developing and producing events, launches, presentations and brand experiences from concept through on-site delivery.
Managing creative, technical and logistical coordination across clients, venues, suppliers and production teams.
EVENTS & EXPERIENCES
• FASHION SHOW CONCEPT & PRODUCTION
• COLLECTION & BACKSTAGE MANAGEMENT
• EXPERIENTIAL ACTIVATIONS
Delivering marketing and communications across campaign production, photography, advertising, PR, websites, social media, email marketing and sales tools.
Ensuring every customer touchpoint reflects a clear, consistent and considered brand experience.
MARKETING & COMMUNICATIONS
• SALES & MARKETING COLLATERAL
• WEBSITE & DIGITAL PLATFORMS
• PHOTO & VIDEO
