Ryan Lobo is a New York–based Creative Director, Designer and Producer creating brand, fashion and cultural experiences that connect ideas, people and place.

With almost three decades of experience spanning fashion, branding, events and creative strategy, Ryan partners with brands, founders and institutions to shape ideas with clarity, cultural relevance and lasting impact.

Creative Direction

CREaTIVE & ARTISTIC DIRECTION

• Creative leadership across fashion, brand, strategy, campaign and experience design.

eVENTS & EXPERIENCES

• Conception, production and creative oversight for fashion shows & brand activations.

DESIGN CONSULTation

• Collection development and product strategy, creating thoughtful, market-ready collections.

CREATIVE PRODUCTION

• Spatial event design and fabrication for dinners, parties, retail and exhibitions.

PRODUCT DEVELOPMENT

• Sourcing, sampling and production across a global network of suppliers and collaborators.

MARKETING & COMMUNICATIONS

• 360 shoot production, Sales, PR, Advertising Strategy, Social, Website & EDM Design.

Providing end-to-end creative leadership for New York fashion brand Girlboy since 2019, spanning design, collection development, production, casting, campaigns, content and art direction.

Built around a philosophy of modern tailoring, elevated essentials and responsible design, every collection is created with longevity, versatility and craftsmanship at its core.

"Ryan wasn't simply a consultant—he became an extension of my business. From creative direction and product development to events, marketing and brand strategy, his insight shaped almost every important decision we made. I genuinely can't imagine having built the brand without him."

— Morgan Hoffman, Founder.

GIRLBOY

Creative direction, styling, show production, campaign development, casting and art direction for Australian heritage brand Flannel across more than 15 years of collaboration.

Helping shape the brand's visual identity through compelling storytelling, elevated experiences and a consistent creative vision across every touchpoint.

“There are very few creatives I'd return to after fifteen years. Ryan was an easy decision. His perspective is rare, his expertise undeniable, and he approaches every project with humility, always serving the brand rather than his own ego." Kristy Lawrence, founder

FLANNEL

PARTNERSHIPS