Consultant + Creative Director + Supply Chain +

Consultant + Creative Director + Supply Chain +

building community through product with purpose

A New Label From an Industry Veteran “Less About Fashion, More About Life”

That project is Emote — “It’s Tome backwards, with an extra ‘e’”, says Lobo—a living, breathing orchestration of clothes fueled by wanderlust in collaboration with artisans around the world: easy dresses, tunics and shorts of his own design mixed with vintage Lanvin, YSL, and Christian Dior Monsieur jackets retailored and cut down, pants and scarves made from silks sourced in Florence, and jaunty block-striped shirting upcycled from a deadstock batch he found in Paros, with everything released in slow-drip drops rather than in collections. Nothing costs more than $800, but plenty of pieces, most in fact, are priced well below that. Emote is dedicated to the idea of what happens when a designer stops thinking about fashion and turns instead to life.

That Emote provides a, well, emotional connection to its offerings is in part because it evokes a sense of memory, the feeling of clothes we always love and return to and wear forever, most usually on vacation. “The precious things that you collect along the way that perhaps weren’t expensive or investment pieces,” says Lobo. “Something you bought on a beach in Oaxaca, or visiting Athens, and which has become part of your style vernacular." Perhaps that’s when, away from the pressured existence in towns and cities, we’re more forgiving of aging and imperfection and wear with our clothes. Emote holds no truck with status or showiness.

Longtime fans, Rebecca Hall & Leandra Medine Cohen in EMOTE

My Qualifications

I create fashion through purpose-driven design, brand storytelling, and inclusive leadership. My work strikes a balance between precision and emotion, crafting lifestyle-driven visual worlds that connect product, identity, and culture while capturing a brand's true essence.

I lead teams across apparel and accessories, managing sourcing, technical, and creative processes. Collaborating cross-functionally with merchandising and production, I respond to data insights and the dynamic marketplace to optimize outcomes.

I develop comprehensive brand identities encompassing concept, visual direction, and merchandising strategies. By working across departments, I ensure the delivery of products aligns with marketing, digital initiatives, and store experiences, facilitating a cohesive journey that honors the original product vision from initial inspiration to customer experience.

My Work History

I’m a Creative Director and Brand Strategist whose work merges luxury minimalism with ethical innovation. As Co-Founder of the sustainable label TOME and founder of EMOTE, I craft brand worlds grounded in emotional resonance, design clarity, and global responsibility.

My work lies at the intersection of equitable fashion and timeless design — creating purposeful clothes and experiences that enrich everyday life. My focus is on good product and clear messaging.

In 2010, I co-created TOME, a New York–based designer brand that celebrated all faces and facets of womanhood within the emerging sustainable fashion movement. In 2024, I launched EMOTE, a shared wardrobe for everybody — sustainable, ethical, progressive, and gender-expansive.

TOME

“Tome - a label renowned for its poetic romanticism and its political engagement; the clothes were as exquisite as the activism was sincere.”

VOGUE

EMOTE

Brand Work

I create product and communication strategies that build and retain meaningful customer relationships as the foundation of community and culture.


I grow and shape the vision, aesthetic and ethos of the brand, especially within a diverse, sustainable and ethical framework.

I develop categorical strategies for brands with execution in creative direction, design, sourcing, merchandising, production, sales and marketing.

I build visual worlds. I create community and illuminate culture through clothes with purpose. It has been said that my designs have integrity and that makes me feel like I have accomplished my goal to make hard working, good looking clothes for everyday people's lives. There is sincerity in my approach to wardrobe building, an honesty that people respond to. US Vogue said that "the clothes feel real", and that feels really right.

My Design Philosophy